Lay's Summer Days: A Limited Edition Packaging Triumph

PepsiCo Design & Innovation Teams Up with Artist Malika Favre

The goal was to bring to life the spirit and character of Lay's, an iconic global brand. To achieve this, Lay's partnered with Favre, whose bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought-after graphic artists. The collaboration resulted in a visually striking pack that not only stands out on the shelf but also creates meaningful connections with consumers.

What sets this design apart is its celebration of Lay's as the world's most popular snack brand. PepsiCo embraced this distinction by creating a collection of special edition packages for the summer. The result is a design that is as unique as it is appealing, capturing the essence of summer and the joy of snacking on Lay's chips.

The design was launched in June 2015, and it quickly captured the attention and admiration of consumers and industry experts alike. The Lay's Summer Days Limited Edition Packaging is a testament to the power of innovative design and the impact it can have on consumer engagement and brand recognition.

But the accolades didn't stop at consumer approval. The design was awarded the Golden A' Packaging Design Award in 2016. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Lay's Summer Days Limited Edition Packaging is more than just a snack wrapper. It's a work of art, a celebration of summer, and a testament to the power of innovative design. It's a reminder that even the most everyday items can become extraordinary when creativity and innovation are at the helm.